ALA Institutional Repository

Browsing by Author "Staley, Jim"

Browsing by Author "Staley, Jim"

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  • Circle, Alison; Staley, Jim (Public Library Association, 2013-03-20)
    Over the past few years libraries have grown in understanding the value of marketing and have adapted many marketing fundamentals. But like all professional disciplines, marketing is subject to trends and innovations. There ...

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