Open to Change: Libraries Catalyze Small Business Adaptations to COVID-19

Abstract

As the COVID-19 pandemic disrupted business as usual, small business owners and entrepreneurs were faced with the challenge of pivoting their business models to meet the needs of the pandemic-challenged environment and health and safety guidelines. Amidst the challenges, opportunities arose for pivoting existing businesses as well as creating start-ups to provide newly relevant products or services. Libraries, as critical local infrastructure, are well-positioned to catalyze small business owners and entrepreneurs as they pivot by providing tailored programs and services. This paper presents challenges and opportunities facing small business owners and entrepreneurs directly caused or exacerbated by the pandemic. Examples and guidance are offered to inspire library staff to adapt services to meet the current needs of their business community.