ALA Institutional Repository

Browsing Surveys and Results by Title

Browsing Surveys and Results by Title

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  • 2006 Member communications study 
    Membership Development Office; Allegheny marketing group (2006-11)
    The American Library Association (ALA) requested the Allegheny Marketing Group (AMG) to conduct an online survey with its members to identify areas where communication can be improved, and note any changes from the 2004 study.
  • 2008 Membership research study summary 
    Membership Development Office; Harris Interactive (2008-09)
    ALA hired Harris Interactive to conduct an online survey of the ALA membership. The goals of the study were (1) to gain an understanding of the demographic composition of the ALA membership; and (2) to gain an understanding ...

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