Browsing Divisions by Subject "marketing"

Now showing items 1-3 of 3

Cracking QR Codes—What Are They and How Can They Help Your Library?

Block, Carson (Public Library Association, 2011-04-20)

They’ve started to show up everywhere. Black and white squares. On magazine ads, outdoor signs, websites, receipts, airline tickets, and now… at your library. What are they? Quick Response (QR) Codes—two-dimensional barcodes, ...
Marketing Trends and Innovations for Libraries

Circle, Alison; Staley, Jim (Public Library Association, 2013-03-20)

Over the past few years libraries have grown in understanding the value of marketing and have adapted many marketing fundamentals. But like all professional disciplines, marketing is subject to trends and innovations. There ...
Transforming Our Image: No Explanation Necessary

Gross, Valerie J. (Public Library Association, 2010-11-15)

Based on the instructor’s award-winning article, “Transforming Our Image through Words that Work—Perception is Everything” (Valerie Gross, Public Libraries, Volume 48, Number 5, (2009): p. 24–32), this webinar describes a ...

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